Today's Challenges

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The global markets and the Russian market are constantly changing, as are competition, legislation, technology and business methods. These changes are an opportunity for a company to develop and grow, but they can often bring new problems. The challenges that CEOs perceive are—perhaps not surprisingly—the same issues that we at PwC confront every day. They include creating and preserving value in a highly competitive environment, navigating a wave of new regulation, and motivating and taking care of their key people.