With a global circulation of over 18,000, PricewaterhouseCoopers' (PwC's) quarterly journal for communications executives is regarded as a “must-read”. Communications review showcases some of the best global practices and leading-edge thinking regarding management and financial issues in the communications industry. Articles are authored by partners in PwC's communications industry practice.
The current mix of economic optimism and uncertainty around the globe is fostering a continuing sense of caution amongst consumers and businesses in many markets.
The phrase ‘change is the only constant’ sums up the recent history of the communications industry. Following successive waves of activity, today most operators are on a largely equal footing as far as their service offerings and platforms are concerned, throwing the focus back onto the business basics of differentiation, customer relationships and operational structures. Operators are prioritising these imperatives amid ongoing change in the technological and customer landscape.
Communications operators are beginning to determine whether their platform for recovery provides a robust foundation for renewed growth.
This edition of Communications Review examines how operators can rethink their business models and strategies to achieve the highest possible efficiency at the lowest risk, while facing the current economic and market issues alongside the perennial challenges of variations in customer demand and increasing competition.
This issue comprises the articles giving the overview of the Indian telecom services sector, considering the regulatory approach and framework that have enabled the Indian communications industry’s impressive growth and explaining how Indian mobile operators have been able to achieve seemingly impossible margins on low average revenue per user.
The current global economic crisis is so pervasive that it is now a given in every business conversation. And while most analysts believe the communications sector will be affected less than many others, communications businesses are taking steps to contain and reduce costs.



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