Entertainment & media industry publications

2011 breaks the record on passenger cars' production in Russia

Stanley Root, partner and automotive industry leader, PwC Russia, has summarised the results of the year 2011 demonstrated by the Russian and global passenger cars' markets and presented the forecasts for the market development

Global Gaming Outlook: the casino and online gaming market to 2015

The second annual edition of the Global Gaming Outlook looks at trends in both the casino and online gaming industries, with full five year historical and forecast revenue data by territory for bricks-and-mortar casinos, and an in-depth exploration of the prospects and challenges for the online gaming market across the world's regions.

Measuring the effectiveness of online advertising

This study identifies different ways of measuring the effectiveness of online advertising, and proposes seven key indicators for effectively measuring online display advertising.

Engage customers through social media. Digital transformation

It is clear that social networking has become one of the dominant cultural phenomena in these digital times. The rapidity of this rise to prominence in everyday life for so many people, as well as its global impact, is remarkable. Companies can no longer neglect engaging into social media on a number of purposes.

Global entertainment and media outlook, covering the forecast period of 2011–2015

Welcome to the 12th annual edition of PwC Global entertainment and media outlook, covering the forecast period of 2011–2015.

Turning the Page: The Future of eBooks

This comprehensive study examines trends and developments of eBooks and eReaders in the United States, United Kingdom, the Netherlands, and Germany, and discusses major challenges and key questions for the publishing industry. These countries were chosen because of their different market maturity.

3D Here and Now... a goose that lays a golden egg?

The paper presents the progress that has been made over the last year in 3D entertainment, raising key questions and highlighting issues that need to be addressed in order to ensure stable growth for the 3D market across the different screens: movie, TV, mobile and video games.

Phoenix from the flames: The future media organisation

For many organisations in the media sector, 2009 was nothing short of an Annus Horribilus. Some businesses failed as restructuring and refinancing efforts failed to keep pace with the fall in revenues. The survivors are much weakened after severe cost cutting – and many are not yet out of the woods.

Phoenix from the flames: The future media organisation

For many organisations in the media sector, 2009 was nothing short of an Annus Horribilus. Some businesses failed as restructuring and refinancing efforts failed to keep pace with the fall in revenues. The survivors are much weakened after severe cost cutting – and many are not yet out of the woods.