Entertainment & Media Outlook 2014-2018

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Key global and Russian trends


Global entertainment and media outlook 2014-2018 issues detailed annual forecasts for the thirteen segments of the industry and covers 54 countries and territories

According to PwC's annual Global Entertainment & Media Outlook 2014-2018 survey, in 2013 the global entertainment and media (E&M) market reached a total volume of USD 1.7 trillion, and is on track to reach USD 2.2 trillion by 2018 at a compound annual growth rate (CAGR) of 5%.

Globally, digital media are increasingly becoming the main drivers of revenue growth. Overall spending on digitally delivered content in the E&M industry (not including spending on Internet access) in the period 2013-2018 will grow by 12.2% per year to reach 65% of the overall global growth in E&M expenditures, representing nearly two out of every three dollars spent.

Russia remains one of the most dynamic E&M markets across the Europe, Middle East and Africa (EMEA) region, ranking fifth EMEA-wide.

Those market segments with the most dynamic growth trends will be Internet advertising (17.8%), Internet access (14.4%), filmed entertainment (10.6%) and pay TV (10.3%). Newspapers will show slow growth (2.1%), while book publishing will see negative growth (-3.6%).


Russia's E&M market’s CAGR is expected to come to 9.5% in the forecast period and, by 2018, the market should reach USD 42.1bn

Over the next five years, Russia will retain its leadership position in the Central and Eastern European (CEE) Internet market. The Internet advertising market is expected to see more than twofold growth in the forecast period, going from USD 2.2 billion in 2013 to USD 4.9 billion in 2018, making it the fourth-largest in EMEA. Search is the dominant segment in Russia's Internet advertising market. In 2013 revenues from paid Internet search advertising reached USD 1.43 billion, representing 66% of all Internet advertising revenues. During the forecast period, the search advertising segment will post a CAGR of 17%, while revenues are expected to be USD 3.14 billion by 2018.

Russia's actively growing Internet access segment is expected to continue to account for more consumer spending than other sectors over the next five years. Despite the fact that Internet access is not factored into the overall calculation of consumer spending, the segment has had a significant impact in shaping the market and thus is analysed separately. With a CAGR of 14.4%, the Russian Internet access market will reach USD 13.3 billion by 2018. A key growth driver is mobile Internet, with a CAGR of 22%. In 2014, revenues from mobile Internet services for the first time surpassed revenues from fixed-line broadband access.

But, despite the growth of digital media, TV advertising will hold onto its position. The Russian TV advertising market will continue on a stable growth path, posting 8.1% growth per year and reaching a new record level of USD 6.4 billion in annual revenue in 2018. Growth in the TV advertising segment will come from new international advertisers, including as part of sports mega-events, such as the Football World Cup in 2018 and Formula-1, as well as from the development of digital TV, especially in tandem with the growth of online service offerings by major TV channels.