16 апреля 2013 года,
Офис PwC, бизнес-центр "Белая площадь"
Бутырский вал, д. 10,
10 этаж, комната 1009 ab (Найти на карте)
On 16 April 2013 PwC held a seminar "The rise of e-commerce: how it affects your business" where we presented the most important findings from this year’s PwC Multichannel Survey and discussed their business implications for retailers and manufacturers in different product categories.
For several years in a row, PwC has conducted a unique study, the PwC Multichannel Survey, to gauge the shopping behaviour of online users. This year, the survey covered 11 countries, including Russia for the first time. More than 11, 000 customers were interviewed about their shopping behaviour across various channels. For instance, the survey asked about the frequency of their online shopping, how important physical shops still are to them, what prevents them from shopping online, and similar issues.
Our findings indicate that Russian online shoppers differ in several ways from their peers in other countries. Furthermore, shopping behaviour can differ among regions, albeit not as much as is often assumed. These and other insights will have a major influence on Russian retail and FMCG companies.
Here are some key findings for Russia this year:
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