SPORTACCORD CONVENTION 2013 MAKES HOST CITY IMPACT IN SAINT PETERSBURG

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SAINT PETERSBURG, Russia – Hosting SportAccord Convention 2013 will give a significant boost to the economy of host city Saint Petersburg, according to research revealed today at the Convention by PwC, the global network of professional services firms.

PwC announced that holding SportAccord Convention, from May 26-31, 2013 at Lenexpo Exhibition Complex, will boost Saint Petersburg’s economy by an estimated US$6.83 million and contribute to helping the city achieve its long-term development goals. The 11th annual edition of the Convention will attract 2,000 delegates from all around the world, most of whom will stay in the city for the entire week.

PwC estimates the direct economic impacts of SportAccord Convention 2013 at US$3.77 million in spending of non-resident participants in the event. Local companies benefit from this spending, which would not exist without the Convention. Indirect economic impacts, as the initial spending triggers a ripple effect through the value chain of the local economy, are estimated at US$3.06 million.

In addition, SportAccord Convention is expected to have several intangible impacts, such as:

  • Encouraging business activity in areas related to the event by supporting development of social networks and intercultural contacts.
  • Attracting major events to Saint Petersburg by demonstrating the city’s ability to host such events.
  • Promoting Saint Petersburg as an important global destination by hosting a significant number of delegates from all over the world, and publicizing the event through global media.
  • Inspiring healthy lifestyles by promoting sports, and the hosting of sports events.

Bob Gruman of PwC’s Global Sports Mega-Events Centre of Excellence stated: “One of the aims of this event is to develop new business opportunities through networking and exchange among sports industry leaders. We can assume that this will benefit Saint Petersburg, as well as well as its businesses and institutions.”

“It is extremely gratifying to know that Saint Petersburg will reap real benefit from hosting our event, and to see the value of the Convention confirmed by PwC, which is the voice of authority in research of this nature,” said SportAccord Convention Managing Director, Nis Hatt.

For full details on the PwC study on SportAccord Convention 2013, visit www.sportaccordconvention.com.

About SportAccord Convention

SportAccord Convention is the world's premier annual event at the service of sport, focused on driving positive change internationally, and dedicated to engaging rights holders, organising committees, cities, businesses and other organisations in the development of sport.

Owned by SportAccord, ASOIF and AIOWF , SportAccord Convention annually brings representatives from more than 100 international sports federations and organisations affiliated to SportAccord (General Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations) and AIOWF (Association of the International Olympic Winter Sports Federations), as well as the International Olympic Committee Executive Board.

About PwC

PwC firms help organisations and individuals create the value they’re looking for. We’re a network of firms in 158 countries with over 180,000 people who are committed to delivering quality in assurance, tax and advisory services.

PwC has a proud history of providing professional services to the organisers of sports mega-events around the world.

For more information on PwC's Global Sports Mega-Events Centre of Excellence, including access to PwC’s Thought Leadership publications related to sports mega-events, please visit us at www.pwc.com/sports-mega-events

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

 
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