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A new report by PricewaterhouseCoopers explores the impact of the downturn on people management, the different options open to companies and some of the scenarios will play out in this time of great change. PwC scenarios are illustrated through three coexisting ‘Worlds’ of the future seen through the eyes of three fictitious companies in 2020.
G-Bank in the Green World
Demands for greater transparency and social responsibility in business will be magnified by the economic crisis and will resonate with the desire for environmental responsibility already present in the green agenda. At G-Bank this impacts many areas of people management, particularly in relation to how people are rewarded.
Yao in the Blue World
There will be an increased focus on hard people metrics to measure performance and productivity as companies look at a long-term reality of having to do more with less. Yao, a global pharmaceutical company, embodies the performance and efficiency culture necessary for dealing with global companies larger than many individual countries, against the backdrop of the emerging economic superpowers of the developing world.
Data Honey in the Orange World
The opportunity for radical new ways of working will emerge through innovation in our Orange World scenario illustrated by Data Honey – a research and communications company. Date Honey takes outsourcing and globalisation of the workforce to an extreme portfolio working model where workers organise their working lives like individual businesses in a highly networked world.


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