Global Supply Chain Survey 2013

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Next-generation supply chains – Efficient, fast and tailored


45% of respondents see their supply chain as a strategic asset for their company; such companies achieve 70% higher performance than their peers.

  • How can companies maximise their supply chains’ flexibility and performance?
  • How can companies achieve successful operational supply chain management amid highly volatile markets and demand trends?
  • How do managers of the world’s largest companies succeed in achieving and maintaining best-in-class delivery and supply chain flexibility?

In this report, we share the findings from our ninth – and largest-ever – Global Supply Chain Survey. More than 500 participants from companies of all sizes across a wide range of industries in Europe, North America and Asia contributed to this year’s survey. Our respondents shared details on their operating models and corporate practices, outlined how they organise their supply chains, and described the measures they are taking to maximise the value of their supply chains.


Only 36% of the companies surveyed outsource their manufacturing and assembly activities, as they continue to view these functions as core components of their supply chain and vital elements in achieving closer supply chain integration.*

This year’s survey focuses on two groups of companies – we call them the Leaders and the Laggards. The survey shows how the Leaders in each industry are moving ahead of the pack. The Leaders tailor their supply chains to customer needs and invest in next-generation capabilities. The Laggards consistently underperform — both financially and operationally.