PwC assesses substantial economic impact of SportAccord convention 2013 in Saint Petersburg

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LAUSANNE, Switzerland – SportAccord Convention announced today that the 2013 edition of the event delivered economic impact equivalent to US$7.69 million for the host city of Saint Petersburg, Russia, according to research conducted by PwC, the global network of professional services firms.

PwC, a Gold Partner of SportAccord Convention, estimates the direct economic impact of SportAccord Convention 2013 at US$4.23 million in spending of non-resident participants in the event, which attracted 2,350 participants from 58 countries. Indirect economic impact, as the initial spending triggers a ripple effect through the local economy, is estimated at US$3.46 million. These figures exceed PwC’s pre-event estimates by 12% and 13%, respectively.

Several organisations have already expressed an interest in holding their next event in Saint Petersburg as a result of the city’s demonstrated ability to organise an event of the size and importance of SportAccord Convention, PwC said. Hosting the SportAccord Convention has also promoted the city as a business and cultural destination. According to the PwC survey, 48 percent of participants plan to visit Saint Petersburg again, and 79 percent said they would definitely recommend visiting there.

“Our partnership with SportAccord Convention in Saint Petersburg was extremely successful,” said Robert Gruman, PwC Russia Advisory Leader, who heads PwC's Global Sports Mega-Events Centre of Excellence. “While making our own contribution to the event with the Economic Impact Study, we were especially gratified by the networking opportunities, the ability to build relationships with federations and the global sports movement.”

According to PwC’s survey, SportAccord Convention participants obtained on average 13 new useful business contacts through attending the event, confirming the Convention’s value as a networking occasion. The Saint Petersburg 2013 study was conducted by PwC’s Sports Mega-Events Centre of Excellence, comprising a network of professionals experienced in bringing value at all phases of the sports mega-events lifecycle. In partnership with the Organising Committee of the Sochi 2014 Olympic and Paralympic Winter Games, PwC’s experts are carrying out over 200 projects in several key areas, from strategic and operational planning to supply chain management, from HR consulting to risk management.

The 2014 edition of SportAccord Convention will take place at the Susesi Resort in Belek in the Antalya region of Turkey from April 6-11, 2014. The venue for the 12th annual edition of SportAccord Convention is one of the biggest and most modern congress centres in the Mediterranean.

Held in a different city every year, SportAccord Convention is a unique opportunity for international sporting leaders to engage with business, featuring a dynamic exhibition as well as the annual general meetings of governing bodies of world sport.

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About SportAccord Convention

SportAccord Convention is the world's premier annual event at the service of sport, focused on driving positive change internationally, and dedicated to engaging rights holders, organising committees, cities, businesses and other organisations in the development of sport.

Owned by SportAccord, ASOIF and AIOWF, SportAccord Convention annually brings representatives from more than 100 international sports federations and organisations affiliated to SportAccord (General Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations) and AIOWF (Association of the International Olympic Winter Sports Federations), as well as the International Olympic Committee Executive Board.

About PwC

PwC firms help organisations and individuals create the value they’re looking for. We’re a network of firms in 158 countries with over 180,000 people who are committed to delivering quality in assurance, tax and advisory services.

PwC has a proud history of providing professional services to the organisers of sports mega-events around the world.

For more information on PwC's Global Sports Mega-Events Centre of Excellence, including access to PwC’s Thought Leadership publications related to sports mega-events, please visit us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.