The Impact of "Deal of the day" Offers on Retail & Consumer Products Companies
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Deal-of-the-day companies offer daily deals to the general public. The "deals" offered by these companies are generally in the form of on-line coupons, providing discounts at local and nationwide businesses. The Deal Coupon industry has grown significantly in recent years. U.S. consumer spending on Deal Coupons is forecasted to increase from $873 Million in 2010 to $3.9 billion by 2015.
Given the increased popularity of on-line deal offers and use of mobile devices, for many R&C companies, on-line Deal Coupons have become a popular marketing tool to attract consumers and sell goods and services. This article highlights some of the related potential accounting, tax and business considerations for R&C companies that transact business via Deal Companies.
- Dale Clark
- Retail & Consumer Leader
- Tel: + 7 (495) 967-6048
- Fax: +7 (495) 967-6001
- Tatiana Florina
- Manager
- Tel: +7 (495) 967-6140
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