Online retailing in Russia: Social media marketing

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We are pleased to present you with the results of the study, conducted by PricewaterhouseCoopers in order to identify the main trends in consumers’ Internet behaviour.

Over 2,000 respondents in cities with a population of over 1 million people took part in the survey. Based on its results, we performed an analysis of the following categories among different age and social groups:

• E-commerce penetration among Internet users
• Key advantages of online retailing
• Factors inhibiting e-commerce development
• Audience attitudes toward various types of Internet advertising
• User behaviour on the Internet
• Influence of others’ opinions and online advertising on consumers
• Users’ loyalty to social media as a source of information about products and services