Achieving Total Retail: Consumer expectations driving the next retail business model

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Global shoppers want a unified customer experience with retailers. PwC’s Global Retail and Consumer practice surveyed over 15,000 shoppers in 15 territories to understand and compare consumer shopping behaviors and the use of different retail channels. Collectively, our global survey respondents have set a high bar for retailers: compelling in-store technology, real-time insight into stock, consistent prices and offerings, and an "always-on," 24-7 service mentality.

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