R&C Worlds Express - Why leading advertising are realigning business models governing media spending, November 2010

R&C Worlds Express - Why leading advertising are realigning November 2010

Advertising dollars, while critical for global retail and consumer growth, need to be allocated and tracked more closely than ever. Savvy companies are optimizinig global advertising spending over multiple geographies, products and channels. This edition of r&c worlds express will cover strategies our big R&C clients can use to better allocate advertising dollars, employ technologies to show under-spending or overspending in certain markets, pinpoint "maverick" or unauthorized spending, and even shift available dollars from one product to another.

Contacts

Dale Clark: Retail & Consumer Leader; Tel: +7 (495) 967-6048; Fax: +7 (495) 967-6001
Tatiana Florina: Marketing Manager; Tel: +7 (495) 967-6140

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