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Across the world, we’re seeing ever closer convergence between the sport and entertainment industries, as both sectors continue to rise to the challenges of new digital technologies  shaping the sports industry. Rights owners can enhance and expand the fans’ experience using different media platforms and social networking in an integrated way, further adding value for themselves and the user. At the same time sponsorships and media rights emerge as the main engines of growth, putting the traditional dominance of gate revenues under pressure.

As sports organisations search for new ways to grow their revenues, player costs (wages and transfer costs) − the largest expense in most sports – continue to increase rapidly, putting pressure on the bottom line. Sporting bodies and associations are increasingly seeking to introduce new regulations in an attempt to control the cost base and levels of debt in order to balance increased commercial demands on sports, with the often conflicting need to maintain the integrity and unpredictability of sporting competitions.

With sports projects growing increasingly complex, we are able to leverage the knowledge of our experts and experienced delivery teams to help our clients within the sports industry - including cities and sports clubs - to achieve their goals and manage their risks.

Our Sports Advisory Group at PwC Russia has unparalleled experience in the industry, being selected as partner and official professional services provider to the Organising Committee of the Sochi 2014 Olympic and Paralympic Winter Games, as well as the 2013 Universiade in Kazan, in order to maximise value at all phases of the mega-events lifecycle.

We also work with sports clubs, federations and associations to develop their operational and commercial strategies and financial models.

Our sports industry consultants work within a cross-functional global team - PwC’s Sports Mega-Events Centre of Excellence - to ensure our local clients benefit from the latest developments, knowledge and innovations from around the world. PwC is also Gold Partner of SportAccord Convention.

How PwC can help you

Mega-Events Consulting

With the increasing number of sport-related mega events in Russia scheduled in the coming months and years, PwC Russia has the experience to help cities, sports organisations and sporting teams to meet organisational, planning and execution challenges within this dynamic industry.

For Sochi 2014, we are carrying out over 200 projects in several key areas: from strategic and operational planning to supply chain management, from HR consulting to risk management.

Sports Clubs, Federations and Associations

We consult to sports clubs in strategy development including operational and communication strategy, brand management, optimization of business processes, development of corporate structure and operational financial models. We help develop clients’ commercial strategy including valuation and sale of media/TV rights for clubs, and optimisation of merchandising. We provide consulting services for federations in the area of developing new regulation initiatives and we help clubs to maintain compliance with new regulations, such as UEFA Financial Fair Play for football clubs.  

PwC Russia can also advise on stadium projects including complex due diligence, business plan development and financing (including Public Private Partnership projects), and tax and legal structuring.

Our Experience