Global Software Leaders: key players and market trends

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In addition, we are pleased to present you the 2010 Global 100 Software Leaders report, a unique initiative of PwC and leading software associations. The report provides a ranking of the world's top 100 software companies as well as key territory top 100 lists for Europe, China, France, Germany, India, the UK and the US. More importantly, it features the thoughts and insights from more than 20 executives at leading companies such as Adobe, Dassault, Infosys, Microsoft, SAP, Sage and Symantec.

As the technology industry once again focuses on growth, leading companies are turning their attention to how best to respond to a plethora of changes brought on by innovation and technology advances. Three developing trends are transforming how the world accesses and utilizes technology which, in turn, is transforming the software industry:

• Mobile devices
• The consumerisation of technology
• Cloud computing

These trends are causing software companies to rethink their business model, collaborate more closely than ever before and focus even more sharply on what their customers want and how best to deliver it. At PwC, we believe open dialog benefits the industry as a whole. Read on to learn what your peers view as the greatest challenges and opportunities.