PwC has developed a powerful methodology that helps clients become leaders by incorporating software pricing excellence strategy and tactics in the face of changing business models.
Based upon PwC's pricing management framework, this paper provides a path toward a more coherent, organisation-wide pricing model that delivers proven results by combining analytics with formalized processes and standards. This article describes each element of the framework, how it is implemented and its affect on the organization as a whole. It makes a strong case for how pricing excellence can be a huge competitive advantage.
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