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Strategy consulting in real estate

Optimising real estate management Strategy. Geoanalytics. Predictive analytics

About us

Our Strategy Consulting in Real Estate practice offers a full range of consulting services to major companies operating in the commercial and residential property sector over the whole project life cycle.

Our services

Best-use analysis for real estate

Comprehensive analysis of land plots or completed properties to identify the optimal use option considering market conditions, return expectations, costs and possible risks, as well as urban planning and other restrictions.

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Developing real estate concepts

  • Identifying a future project format (real estate segments, segment proportion by type, pricing level and positioning);
  • Defining the technical and economic parameters;
  • Drafting recommendations for design solutions, pricing policy and project promotion.

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Property business plan

  • Conducting a feasibility study for investments in a project;
  • Designing the business plan structure is in line with the requirements set by major credit and financial institutions in Russia.

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Workplace solutions

  • Analysing the current workplace of staff and floor plans;
  • Defining the optimal proportion for workstations and functional zones;
  • Calculating key workspace ratios (Sharedesk Ratio, Mobility Rate, etc.);
  • Optimising occupancy costs;
  • Preparing recommendations on office management automation through digital technology (sensors, CREM applications, etc.)

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Strategy for real estate portfolio management

  • Developing a single property management strategy to optimise costs and improve efficiency;
  • Developing an organisational model for real estate management;
  • Automating the property management process.

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Predictive analytics in residential real estate

  • Analysing the cost of apartments (all types) and land plots for residential property at any location in one click applying machine learning;
  • Defining the most significant parameters when forecasting the cost per sq. m;
  • Calculating the project’s economic efficiency indicators in light of the expected cost of entering the project (cost of the land plot acquisition).

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Dynamic pricing in residential real estate

  • Developing a mathematical model of dynamic pricing, ensuring synergy of the developers’ internal data, PwC data bases and external sources;
  • Calculating price elasticity through mathematical modelling and machine learning;
  • Drafting pricing recommendations at each stage of sales, providing accurate adjustments for each type of apartment;
  • Managing an apartment “wash-out”.

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Our projects

Developed an optimal strategy for non-core assets management to optimise maintenance costs

Prepared marketing research of the hotel market in 15 Russian cities

Identified the best use format for a historical site in the centre of Moscow

Conducted a best-use analysis for real estate

Marketing research of residential real estate markets in large Russian cities (at least 1 million people)

on the housing market and developed four scenarios for the market

PwC prepared a feasibility study for several Business City projects in Tashkent

Development of the main provisions of the real estate asset strategy for the medium term

Analysis of real estate markets in order to redevelop the territory of an industrial holding

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Our team

Andrey Tonkonogov

Partner, Strategy & Consulting, PwC Russia

+7 (495) 967 6000 ext. 3198

Email

Sayan Tsyrenov

Director, Real Estate M&A Leader, PwC Russia

+7 (495) 967 6000

Email

Anton Panarin

Senior Manager, Head of Strategy Consulting in Real Estate, PwC Russia

+7 (495) 967 6000 ext. 3613

Email

Natalya Kuvaeva

Manager, Strategy Consulting in Real Estate, PwC Russia

+7 (495) 967 6000 ext. 4030

Email

Olga Leonova

GIS specialist and Senior Consultant, Strategy Consulting in Real Estate, PwC Russia

+7 (495) 967 6000 ext. 2122

Email

Elena Guschina

Senior consultant, Strategy Consulting in Real Estate, PwC Russia

+7 (495) 967 6000 ext. 3146

Email

Kirill Tikhonov

Senior consultant, Strategy Consulting in Real Estate, PwC Russia

+7 (495) 967 6000, ext. 3352

Email

Nikolay Kalinin

Senior consultant, Strategy Consulting in Real Estate, PwC Russia

+7 (495) 967 6000 ext. 7107

Email

Contact us

Andrey Tonkonogov

Partner, Strategy & Consulting, PwC Russia

Tel: +7 (495) 967 6000 ext. 3198

Anton Panarin

Senior Manager, Head of Strategy Consulting in Real Estate, PwC Russia

Tel: +7 (495) 967 6000 ext. 3613

Natalya Kuvaeva

Manager, Strategy Consulting in Real Estate, PwC Russia

Tel: +7 (495) 967 6000 ext. 4030

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