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Retail & Consumer

We help retail & consumer companies to accurately assess their business potential, overcome barriers to success and find new opportunities.

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Global Consumer Insights Pulse Survey 2021

Consumer trends accelerated by the COVID-19 pandemic are sticking

Explore our findings

R&C market update

Our experts regularly analyze key trends of the Retail and Consumer market.


Key solutions

Pricing & Promo Excellence in Retail & Consumer

In the current low growth environment, margins are under pressure and promos have gained in importance. Most promos are loss making and do not create value for companies. Improving the way pricing and promotions are conducted can generate significant value.

• Pricing programmes typically result in a 1 pp EBIT increase.

• Optimising promotions can save up to 15% of a company’s trade budget.

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Data Analytics in Retail & Consumer

One of the most common challenges our clients face is the desire to increase portfolio revenues through proper customer value management and margin control. 

We provide our clients with customer analytics solutions that are focused on optimising the benefits from customer interactions, in both online and offline settings across all communication channels. Our solutions combine advanced mathematical models that support real-time decision-making.

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Fit for Growth

Companies can achieve significant savings through a combination of improving real processes and reassessing the activities that are required for the business. Achieving this goes hand in hand with such enablers as introducing new trainings, redesigning the organisation, revising KPIs and incentives, and changing the company culture. All of this takes time, and these programmes can only succeed if they are aligned with the strategy of the company and have the full support of the management team, including, above all, the CEO.

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Contact us

Martijn Peeters

Martijn Peeters

Partner, Retail & Consumer Leader, PwC Russia and CEE

Tel: +7 (495) 967 6029

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