We hope that our conclusions will provide companies and investors with a deep understanding of the current market conjuncture in order to properly assess their capabilities and risks in Russia.
Retail turnover moved in a positive direction, but it still did not reach pre-recession levels
Respondents indicate inflation as the top threat to their financial security
Respondents believe the economy will remain stable
Respondents are ready to spend more on shopping
The Russian economy is recovering, although major macroeconomic indicators show modest growth. However, consumers remain conscious of prices and conservative about the future. Despite GDP growth and historically low inflation in Russia in 2017, consumers do not expect the economy to improve. However, on a positive note, a growing number of people believe the economy will remain stable.
respondents believe that the economy will be better that this year
respondents believe the economy will remain stable
Our survey shows that some consumers are planning to increase spending over the next 12 months, although a large segment is likely to remain frugal.
Buying during promotions and in cheaper formats is still part of consumers’ behavior, putting pressure on retailers’ margins.
respondents are ready to spend more on shopping
Buying during promotions and in cheaper formats is still part of consumers’ behaviour, putting pressure on retailers’ margins. Because of this, hypermarkets are losing a greater share compared to convenience stores.
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