Sports Practice

Advisory services for teams, leagues, sponsors, investors and developers of sports facilities

Our Team

PwC's sports practice provides a wide range of services to the industry of sports, including advisory, corporate finance, assurance and tax services.

Our solutions

Corporate finance

  • financial modelling and budgeting
  • capital raising assistance
  • comprehensive M&A deals support
  • valuation of sports infrastructure facilities
  • valuation of sports brands
  • valuation of sponsorship contracts and advertising inventory
  • training delivery for finance and accounting personnel 

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Strategy and execution

  • comprehensive long-term strategies
  • commercial and marketing strategies
  • marketing automation and fan management solutions
  • ticketing programs setup/review
  • sports facilities operations roadmap

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Operations performance enhancement

  • budgeting and financial planning
  • contractor relationships framework
  • organizational structure review
  • transfer and scouting process optimization
  • personnel goal setting, performance review and incentive payment programmes
  • procurement regulation

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Regulations compliance

  • Consulting on club licensing procedures
  • Financial regulations (i.e. “financial fair play”) compliance review
  • Consulting on reporting and presenting to UEFA, incl. consultant’s participation in regulatory sessions

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Sponsorship

  • Sponsor and advertisement packages development
  • Support in negotiating potential sponsorship
  • Tax and legal structuring of sponsorship contracts

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Sports facilities development and management

  • Identification of preferable governance model
  • Facilities management strategies
  • Operations scenarios analysis and valuation
  • Demand and supply studies for sports facilities

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Economic impact of sporting events

  • Sporting events economic impact estimation
  • Feasibility studies

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Our publications

Contact us

Oleg Malyshev
Partner, Deals Leader
Tel: +7 (495) 967 6497
Email

Aleksander Kardash
Senior Manager, Corporate Finance
Tel: +7 (495) 967 2393
Email

Anastasia Shalimova
Assistant Manager, Sports practice, PwC Russia
Tel: + 7 (495) 967-6000, ext. 3209
Email

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