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PwC announces the winners of the Business Book of the Year in Russia award

St Petersburg, 3 June 2021. The awards ceremony for the winners of PwC’s Business Book of the Year in Russia award was held today at the 24th St Petersburg International Economic Forum. The jury, led by Ruben Vardanyan, announced the runners up and winners in three categories.

This is the sixth year that PwC has selected the best books on business topics that were published in Russia. During the first stage of the competition, finalists were selected via the CrowdSpace platform. Following the public vote, five books were short-listed in three categories: Best Book by a Russian Author, Best Book by a Foreign Author and Best Book to Help Business).

“We have recognised the top business books in Russia for six years in a row now, and we are pleased to see that more and more people are getting involved in the process. This demonstrates that there is increasing interest and demand for solid business literature. Although the pandemic and resulting restrictions have forced book publishers to delay some launch dates, a total of 169 books were nominated in the three award categories this year. This year, books from 29 different publishing houses were nominated. Almost 12,000 people participated in voting for the best business books and the competition reached an audience of more than ten million people.”

Igor Lotakov, Country Managing Partner, PwC Russia

Best Book by a Russian Author:

  • Viktor Orlovskiy and Vladimir Korovkin, From a Rhino to a Unicorn: How to Transform Your Company (Bombora);
  • Kirill Ilinskiy and Maksim Buev, The Supermodel in the Mirror: Stories of Models in Finance (Nauka Publishers);
  • Andrey Lushnikov and Anastasiya Zhigach, Aikibusiness: How to Launch and Grow Your Business (Piter Publishing House).
  • Best Book by a Foreign Author Published in Russia:
  1. Simon Mac Rory, Wake Up and Smell the Coffee: The Imperative of Teams (Olimp-Biznes) Business);
  2. Bill Samuel, An Accidental Bookseller: A Personal Memoir of Foyles (KoLibri);
  3. David Arvin, Why Customers Leave and How to Win Them Back (Olimp-Biznes).
  • Best Book to Help Business:
  1. Nadezhda Kobina and Elena Starostina, Patrick Syndrome: How to Create a Personal Brand While Staying True to Yourself (Bombora);
  2. Dmitriy Vitashov, Bureaucracy Without Pain: The New Practice of Public Administration (Albina Publishers); Maksim Batyrev, Difficult Subordinates (MIF).
  • Interestingly, the only category in which the winning book was well ahead of other nominees and won by a large margin was for Best Book by a Russian Author. In the other categories, the playing field was almost level. The fact that the two books shared the second place in the Best Book to Help Business category is the best proof of that. They were just one point behind the winning book.
  • The jury’s selections in some cases departed from the results of the public voting. Thus, the best book in the opinion of readers who voted online, Fair Talk: Three Steps to Powerful Feedback by Sergey Gorbatov and Angela Lane, fell to last place in the jury’s vote, while the book that was voted best among the short-listed titles in the Best Book to Help Business category, Key Retail Customers by Igor Kachalov and Nikolay Kholodin, turned out to be only second from bottom in the end.

 Based on the results of the public vote, the following books were also shortlisted:

  1. Fedor Spiridonov, A Constructive Culture: Develop and Be Developed (Livres Project);
  2. Aleksandr Erokhin, ROP: Everything You Need to Know About Building a Successful Sales Function (Bombora);
  3. Sergey Gorbatov and Angela Lane, Fair Talk: Three Steps to Powerful Feedback (Alpina Publishers);
  4. Park Hyung Jun, BTS Marketing: How to Develop the Right Strategy to Conquer the World (AST);
  5. Igor Kachalov and Nikolay Kholodin, Key Retail Customers (Piter Publishing house);
  6. Aleksey Obzherin, Why Should I Buy From You? (Piter Publishing House).

The Business Book of the Year in Russia award is Russia’s only award of its kind in the area of business literature. Nominees for the award include books published in Russian during the year preceding the award, as well as translations of foreign books within two years of being published in Russian.

The members of the jury for 2021 include:

  • Grigory Beglaryan, Economics Commentator, Russia-24 TV Channel
  • Aleksey Bobrovksiy, Head of the Economics Programme Service, Russia-24 TV Channel
  • Oleg Bogdanov, Head of Economics, Kommersant FM Radio
  • Andrey Bystritskiy, Chair of the Board, Foundation for the Development and Support of the Valdai International Discussion Club
  • Maksim Vasyukov, Deputy General Director for Media, RBC
  • Vladimir Gerasimov, Executive Director, Interfax Group
  • Aleksey Demenov, President, Grain Holding
  • Kirill Dmitriev, General Director, Russian Direct Investment Fund
  • Evelina Zakamskaya, Editor in Chief, Doktor TV Channel
  • Larisa Zelkova, Senior Vice President, GMK Norilsk Nikel
  • Guzeliya Imayeva, General Director, NAFI
  • Valery Katkalo, First Vice Rector, Higher School of Economics
  • Andrey Klepach, Chief Economist and Deputy Chairman, VEB.RF
  • Anton Kobyakov, Advisor to the Russian President
  • Igor Lotakov, Country Managing Partner, PwC Russia
  • Nail Maganov, CEO, Tatneft
  • Nonna Materkova, Founder and Director, Calvert 22 Foundation
  • Aleksey Moiseev, Deputy Minister, Russian Ministry of Finance
  • Kseniya Ryasova, President, Finn Flare
  • Elena Topoleva-Soldunova, Director, Social Information Agency
  • Sergey Filonovich, Chair, Department of Organisational Behaviour and HR Management, School of Business, Higher School of Economics
  • Armen Khachtryan, Deputy Director, Roscongress Foundation
  • Andrey Sharonov, President, Skolkovo Moscow School of Management
  • Evgeniya Shokhina, President, School of Business, Russian Union of Industrialists and Entrepreneurs
Igor Lotakov DKG
Nik Kos DKG
Delovaya Kniga Goda award
Delovaya Kniga Goda award
Ruben Vardanyan DKG
Delovaya Kniga Goda award
Evelina Zakamskaya DKG
Delovaya Kniga Goda award

Note for the editor:

  • For more details on the Business Book of the Year in Russia competition, please visit the official website at
  • Тhe award does not cover the following types of books:
    • books in electronic form that have not been published as a hardback or softback;
    • books published in fewer than 1,000 copies.

PwC and CrowdSpace make every possible effort while holding the contest to ensure compliance with the principles of objectivity and transparency and to prevent unethical behaviour. To ensure compliance with the above terms, CrowdSpace is within its rights to:

  • warn a participant if the vote numbers for the book they proposed appears to have been driven up by affiliates or if the book is promoted in any way prohibited by the competition’s rules;
  • remove a book from the contest if the participant who proposed the book repeatedly violates these rules or if new instances of the book’s inappropriate promotion have been revealed;
  • remove a participant from the contest if they repeatedly violate these rules;
  • to review the nominated books for plagiarism and remove books from the contest if it is found that 10% of the book’s contents matches works produced by other authors and/or 40% of the book’s contents were taken from other books written by the author of the nominated book.

PwC Russia ( provides industry-focused assurance, tax, legal and advisory services. Over 3,000 professionals working in PwC offices in Moscow, St Petersburg, Ekaterinburg, Kazan, Novosibirsk, Rostov-on-Don, Krasnodar, Voronezh, Vladikavkaz, Nizhniy Novgorod and Perm share their thinking, experience and solutions to develop fresh perspectives and practical advice for our clients.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. The global network of PwC firms brings together more than 284,000 people in 155 countries. Please see for further details.

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