No Match Found
Moscow, 25 May 2021 – PwC presents a new survey of the programmatic buying market in Russia. As part of the survey, our experts analysed the programmatic buying market ecosystem, identified the key growth trajectories and asked the largest players about market trends and competitive advantages of the various solution developers.
Key survey findings:
“The growth of the global and Russian digital advertising market is leading to the development of new technologies that can effectively deliver advertising messages to customers. As the most advanced and fastest growing segment in media buying, programmatic buying has now become a top priority for advertisers. We completed the first structured survey of the programmatic market in Russia to help ad buyers to navigate modern technology and the latest developments in the market.”
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