PwC wraps up the first stage of the Business Book of the Year in Russia competition and announces the start of jury deliberations

Moscow, 21 March 2017 – PwC’s Business Book of the Year in Russia competition moves to the next stage. After nominees in the “Best Book by a Russian Author” and “Best Book by Foreign Author” categories were determined through online voting on CrowdSpace, the expert jury has begun counting the votes. Around 6,400 people cast votes, over two times as many as last year. Over 60 contestants were nominated.


“The second Business Book of the Year in Russia competition has been marked by huge interest from online voters. This year, we have had almost four thousand more voters than last year. If the leading Russian books are primarily related in one way or another to marketing, then foreign authors are more focused on leadership, strategy implementation, and crisis management. It is nice to see that this year, as in last year, the short-listed books include success stories from both Russian and abroad. I believe that the jury, which has just started to deliberate, will have a hard time choosing the winners.”

Igor Lotakov, Country Managing Partner, PwC Russia


Based on the public voting, the following books have been short listed.

Best Book by a Russian Author:

  1. Wow Service by Vitaly Antoshchenko
  2. Express Marketing: Fast, Targeted and Profitable by Aleksandr Levitas
  3. The Kremlin School of Negotiating by Igor Ryzov
  4.  45 Tattoos of the Salesman by Maksim Batyrev
  5. We Are Here to Win: 7 Inspiring Business Leadership Stories by Dmitry Sokolov-Mitrich

Best Book by a Foreign Author:

  1. Your Strategy Needs a Strategy by Martin Reeves, Knut Haanæs, and Janmejaya Sinha
  2. Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
  3. The Lenovo Way by Gina Qiao and Yolanda Conyers
  4. Your Business in a Storm: How to Beat the Crisis by Sergey Shcherbakov
  5. Management by Brian Tracy

The winners were selected based on the votes cast by the public, according to the award rules and CrowdSpace user agreement. Following a thorough analysis of the voting process, votes determined to have violated the rules and requirements of the project were excluded from the final count. 

In the second stage, the books selected in the public vote will be considered by an expert jury chaired by the entrepreneur and philanthropist Ruben Vardanyan. Members of the jury are to select the top three books in each of the two categories, and then evaluate them on a 5-point scale. Their first- and second-place nominations receive five and three points, respectively, while their third-place choice receives one point. When selecting their top three books, Jury members can express their personal preference by awarding one extra point to the second- and third-place books. For example, if jury members believe that their choice for second place is almost as good as the leading book, they can award it four points instead of three. If two or more books receive the same number of points, Ruben Vardanyan will have the decisive vote.

In addition to Mr Vardanyan, the jury will include:

  • Grigory Beglaryan, economics commentator on Russia-24 TV channel
  • Aleksei Bobrovsky, director of economics programmes at Russia-24 TV
  • Oleg Bogdanov, director of economics at Kommersant FM radio
  • Andrey Bystritsky, Chairman of the Board, Foundation for the Development and Support of the Valdai Discussion Club
  • Vladimir Gerasimov, Executive Director, Interfax Group
  • Kirill Dmitriev, General Director, Russian Direct Investment Fund
  • Evelina Zakamskaya, presenter on Russia-24 TV
  • Larisa Zelkova, Senior Vice President, Norilsk Nickel
  • Valery Katkalo, Rector, Sberbank Corporate University
  • Andrei Klepach, board member and Deputy Chairman (Chief Economist) of Vnesheconombank (State Corporation Bank for Development and Foreign Economic Affairs)
  • Anton Kobyakov, Advisor to the President of the Russian Federation
  • Mikhail Leontyev, Vice President, Rosneft
  • Igor Lotakov, Country Managing Partner, PwC Russia
  • Nail Maganov, General Director, Tatneft
  • Leila Mammedzade, Executive Director, Summa Group
  • Alexei Moiseev, Deputy Minister, Russian Ministry of Finance
  • Aleksandr Nekipelov, member of the Russian Academy of Sciences
  • Olga Paskina, General Director, National Media Group
  • Ksenia Ryasova, President, Finn Flare
  • Ekaterina Trofimova, CEO, Analytical Credit Rating Agency
  • Sergey Filonovich, Dean, Graduate School of Management, National Research University Higher School of Economics
  • Irina Khakamada, politician and public figure
  • Andrei Sharonov, Dean, Moscow School of Management Skolkovo
  • Evgenia Shokhina, President, School of Business at Russian Union of Industrialists and Entrepreneurs
  • Ksenia Yudaeva, First Deputy Chairwoman, Central Bank of the Russian Federation
  • Sergei Yakovlev, Editor in Chief, Kommersant newspaper.

One of the special features of this year’s contest is that PwC has requested jury members to reveal which books have recently left the biggest impression on them and which books they would recommend to those who are following the awards. Find out more about the jury’s recommendations at 

The best three books in each of the two categories will be determined by the end of May, and the Business Book of the Year in Russia award ceremony will be held in June at the St Petersburg International Economic Forum (SPIEF). 

The Business Book of the Year in Russia award is Russia’s only specialised award in the field of business literature. Nominees for the award may include books published in Russian during the year preceding the award year, as well as translations of foreign books published abroad within two years of their publication in Russian language editions.

About PwC Russia

PwC Russia ( provides industry-focused assurance, advisory, tax and legal services. Over 2,500 people work in our offices in Moscow, St Petersburg, Ekaterinburg, Kazan, Novosibirsk, Krasnodar, Rostov-on-Don, Voronezh, Ufa, and Vladikavkaz. We share our thinking, experience and solutions to develop fresh perspectives and practical advice.

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