Calvert 22 and PwC present the results of their new survey, Creative Capital in the Global Cities

Saint Petersburg, 2 June 2017 – Today, at the St Petersburg International Economic Forum, the Calvert 22 Foundation and PwC participated in a session on “Creative Industries Driving Exports and Enhancing a Country’s Image Abroad” and presented the results of their new survey, Creative Capital in the Global Cities.

The modern city as a living and creative space is inconceivable without a diversified service sector, a rich cultural life, pleasant and accessible public spaces, interesting events, educational programmes and entrepreneurial opportunities. These resources constitute urban capital and drive economic development in global cities—and are the subject of this research.

The benchmarking of five global capitals—Berlin, London, Moscow, New York and Seoul—is part of a joint project carried out by the Calvert 22 Foundation and PwC to develop the Creative Capital Index. A pilot version of the index was launched in 2016 and included an analysis of creative capital in nine Russian cities: Ekaterinburg, Kazan, Krasnodar, Moscow, Nizhny Novgorod, Novosibirsk, St Petersburg, Tyumen and Voronezh.

Benchmarking allows us to take into account both the Russian and international contexts that support the development of the innovative and creative sectors, and to compare Moscow, the leader in the Russian ratings, with internationally recognised creative centres.

The structure of the Creative Capital Index and the special project to benchmark global capitals highlight the key elements of urban systems and allows us to assess the creative power of cities as objectively as possible. The Index covers five main sections: People, City, Business, Government and Brands.

The cities surveyed were ranked in the following order: London, New York, Berlin, Seoul, Moscow. See the table with rankings below.

About PwC

PwC Russia ( provides industry-focused assurance, tax, legal and advisory services. Over 2,500 people work in our offices in Moscow, St Petersburg, Ekaterinburg, Kazan, Novosibirsk, Rostov-on-Don, Krasnodar, Voronezh, Vladikavkaz and Ufa. We share our thinking, experience and solutions to develop fresh perspectives and practical advice for our clients.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. The PwC global network encompasses more than 223,000 people in 157 countries. For more details, please visit our website at

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About Calvert 22 Foundation

The Calvert 22 Foundation is a non-profit, UK-registered charity created in 2009 by economist Nonna Materkova. Its mission is to promote contemporary art and creativity from Russia and Eastern Europe abroad. Drawing upon a deep understanding of the cultural and artistic traditions and intellectual legacy of the former Eastern Bloc, the Foundation develops a cross-disciplinary programme. The goal of the Foundation is to reconsider the image of the region and its creative potential and use culture as the basis for international dialogue.

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