PwC announces the winners of the Business Book of the Year in Russia award

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St Petersburg, 24 May 2018. The winners of PwC’s Business Book of the Year in Russia award were announced today during the 22nd St Petersburg International Economic Forum. Anti-Titanic by Yaroslav Glazunov (Alpina Publisher) received the award for Best Book by a Russian Author. Huawei: Leadership, Culture, and Connectivity by Tian Tao, David De Cremer and Wu Chunbo (Olympus-Business) received the award for Best Book by a Foreign Author. The winning authors will receive a monetary prize of RUB 1m. This year, prizes were also given to the authors of the books that finished second and third in their categories.

Igor Lotakov, Country Managing Partner, PwC Russia:

“We have organised the Business Book of the Year in Russia award for three years in a row now, and we see a continuous increase in interest from various communities. This year, approximately 9,000 people took part in voting. This initiative is a significant platform and showcase for outstanding examples of business literature, the ideas in which are becoming key guides to the world of business.”

Ruben Vardanyan, businessman and philanthropist:

“I appreciate that PwC invited me to chair the jury for the third year in a row. We have seen interest in this competition rising, as well as an increasing number of reviews submitted by readers. Ten books were selected based on public voting, and the jury chose the winner for each category. The majority of our jury voted for Anti-Titanic, and it is my honour to congratulate Yaroslav Glazunov on his victory. The Business Book of the Year in Russia award is essential for the development of a healthy business ecosystem in Russia. I am deeply convinced that life-long learning is absolutely necessary, and if you cannot attend trainings on a regular basis, good non-fiction and business literature is the best source for expanding your horizon and seeing the world – or at least your own business – from a different point of view.”

Anti-Titanic by Yaroslav Glazunov
Huawei: Leadership, Culture, and Connectivity by Tian Tao, David De Cremer and Wu Chunbo

This is the third year that PwC has selected the best books on business topics that were published in Russia. During the first stage, nominees were selected through the CrowdSpace online platform. Around 9,000 participants cast votes, an increase from last year. Over 60 nominees had a chance to win, and the following authors were short-listed after two months of voting:

Best Book by a Russian Author:

  1. The Angered Client, I Love You by Vitaly Antoshchenko
  2. The Thirst by Igor Rybakov
  3. 27 Books for Successful Leaders by Stanislav Logunov
  4. How to Squeeze a Client by Vladimir Yakuba
  5. Anti-Titanic by Yaroslav Glazunov

Best Book by a Foreign Author:

  1. The Digital Transformation by David Rogers
  2. The Code of the Extraordinary Mind by Vishen Lakhiani
  3. Alibaba: The House that Jack Ma Built by Duncan Clark
  4. Frugal Innovation by Navi Radjou and Jaideep Prabhu
  5. Huawei: Leadership, Culture, and Connectivity by Tian Tao, David De Cremer and Wu Chunbo

A jury chaired by Ruben Vardanyan then counted the total votes and determined the winners. Based on the assessments of the jury, the rankings were somewhat reshuffled:

Best Book by a Russian Author:

  1. Anti-Titanic by Yaroslav Glazunov
  2. The Thirst by Igor Rybakov
  3. How to Squeeze a Client by Vladimir Yakuba
  4. The Angered Client, I Love You by Vitaly Antoshchenko
  5. 27 Books for Successful Leaders by Stanislav Logunov

Best Book by a Foreign Author:

  1. Huawei: Leadership, Culture, and Connectivity by Tian Tao, David De Cremer and Wu Chunbo
  2. Alibaba: The House that Jack Ma Built by Duncan Clark
  3. The Digital Transformation by David Rogers
  4. Frugal Innovation by Navi Radjou and Jaideep Prabhu
  5. The Code of the Extraordinary Mind by Vishen Lakhiani

Here are just a few quotes from members of the jury:

About Anti-Titanic

Evelina Zakamskaya, Presenter on the television channel Russia-24:

“What can help a leader in times of crisis? This book will encourage you by saying that a storm in the business world is equally destructive for big and small businesses, and a company’s size in a tempest does not attest to its stability but rather to the scale of potential devastation. Character, self-confidence and confidence in the team, and identifying the mistakes made are what keep a business afloat. I would like to thank the author for the safety training and the interesting and diverse examples.”

 

Nonna Materkova, Founder and Director of the Calvert 22 Foundation:

“If you are afraid of making mistakes, learn from the examples of others – this is how I would summarise the concept of Anti-Titanic. This book is a great motivator for recovering from crises, and not only economic ones. A large section of the book covers different types of crises, how to avoid them and detailed examples of the shipwrecks and recoveries of ‘business Titanics’. The author has a sharp tongue and does not flinch from judgement and assessment. He knows what he is talking about and he knows how to assess the numbers, and this draws you in. Besides, he has an excellent understanding of history and of when to use this knowledge to make comparisons that hit the bull's-eye. This makes the book easy to read because there are no gaps in its logic. The book’s publisher deserves a separate note of praise: the book is excellently designed, reader-friendly and features well-conceived illustrations. The author understands the importance of a leader’s personality and their role in the team. It is not just the man at the steering wheel that keeps the boat going but the engine as well. A leader must assess a situation objectively and listen to others. People are not ballast but cogs, and if one cog breaks, then the whole ship sinks. A key idea of the book is that one should not be fixated on one’s ego. It is important to pause, think and ask yourself questions like ‘Am I doing the right thing? Do I have the right people with me? Do we have ready solutions in case of crises?’ Even if a team has overcome a crisis recently, there will be a new one soon, and the captain is the one responsible for the crew’s morale. To summarise, a crisis is the best time to demonstrate one’s best qualities and for a business to take another step forward. Russia deserves to be a successful country, and whom better than the business community to assist it in this endeavour.”

About Huawei: Leadership, Culture, and Connectivity

Yekaterina Trofimova, CEO and Board Member of the Analytical Credit Rating Agency (ACRA):

“The book is more than a story about one corporation’s success. It is a fundamental look into the path Huawei has taken, its management decisions and the problems it has faced in the context of Chinese society and the global economy over the past 50 years. This book not only tells us about the great entrepreneur Ren Zhengfe, but it also expands our horizons.”

Olesya Anufrieva received a special award for Best Business Critic. Ekaterina Trofimova, CEO of the ACRA, presented the award, which was determined by online voting.

The Business Book of the Year in Russia award is Russia’s only award of its kind in the area of business literature. Nominees for the award include books published in Russian during the year preceding the award, as well as translations of foreign books published abroad within two years of being published in Russian.

Note for the editor:

For more details on the Business Book of the Year in Russia award, check out the award’s official website.

PwC Russia provides industry-focused assurance, tax, legal and advisory services. Over 2,700 professionals working in PwC offices in Moscow, St Petersburg, Ekaterinburg, Kazan, Novosibirsk, Rostov-on-Don, Krasnodar, Voronezh, Vladikavkaz and Ufa share their thinking, experience and solutions to develop fresh perspectives and practical advice for our clients.

“PwC” refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Together, these firms form the PwC network, which includes over 236,000 employees in 158 countries. For more details, visit https://www.pwc.ru/ru/about.html.

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