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Proving its worth
In today’s economic environment, everyone – advertiser, agency, platform owner – is looking to prove the value of advertising.
Of course, for any campaign to succeed, you need a creative ad showcasing a quality product. But beyond that, how can a campaign be optimised to provide the best possible value for money?
Advertising effectiveness is critically dependent on who sees the ad and how they react – in other words, the size and engagement of the audience.
We passionately believe that advertising revenues in the future will be based on content owners’ ability to offer credible, cross-platform metrics which define and measure audience reach and engagement.
PwC’s audience measurement team has developed a range of award-winning cross-platform reach and engagement metrics. These metrics will assist content owners in setting their pricing strategy and help advertisers to plan more effective campaigns.