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Audience measurement and advertising effectiveness

Proving its worth

Proving its worth

In today’s economic environment, everyone – advertiser, agency, platform owner – is looking to prove the value of advertising.

Of course, for any campaign to succeed, you need a creative ad showcasing a quality product. But beyond that, how can a campaign be optimised to provide the best possible value for money?

Advertising effectiveness is critically dependent on who sees the ad and how they react – in other words, the size and engagement of the audience.

We passionately believe that advertising revenues in the future will be based on content owners’ ability to offer credible, cross-platform metrics which define and measure audience reach and engagement. 

PwC’s audience measurement team has developed a range of award-winning cross-platform reach and engagement metrics. These metrics will assist content owners in setting their pricing strategy and help advertisers to plan more effective campaigns. 


Contact us

Alexei Okishev

Partner, Risk Assurance Leader, PwC Russia

Tel: +7 (495) 967 6000

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