People defines the characteristics of the creative community and includes both basic sociodemographic indicators and indicators reflecting the nature of social interaction (openness, tolerance and social engagement).
City highlights the current conditions for development in the creative sector and allows us to diagnose the state of economic, cultural, social, urban, and academic infrastructure.
Business is based on general indicators for the creative economy, an evaluation of the quantity and quality of creative projects and an analysis of innovation infrastructure, necessary for commercialising the talents of the creative community.
Government includes indicators reflecting the level of engagement of the local authorities in developing the creative industries, as well as their openness.
Brands show the external perceptions of a city and is based on expert surveys and media analysis.