Healthy regions: projects and best practices

Vladimir Geraskin, Executive Director of Practice of Providing Services to Government Agencies and Public Sector in PwC Russia, acted as a moderator of a panel “Healthy regions: projects and best practices”.

Despite limited impact by the healthcare system to the human’s health, it’s difficult to overestimate the potential role of the regional authorities. In particular, it concerns improving healthcare, but also environmental issues and the availability of recreational areas, sports facilities, and information campaigns that aim to promote a healthy lifestyle. Big business could be another important player in this regard by implementing external social initiatives to inform the public about ways to fully transition to a new level of well-being and health. Creating infrastructure for a healthy society offers great prospects for small and medium-sized businesses. The participants of the session discussed how can the regional authorities support breakthrough business ideas and how is it possible to increase life expectancy in the regions in the future through the joint efforts of activists, business, and the government.



Vladimir Geraskin writes that according to the World Health Organization, only 8-10% affect the performance of health systems. The main factors determining the health of the population are a healthy lifestyle and ecology. Thus, it is safe to say that as a result of targeted actions aimed at achieving the target level of health development, no problems should arise.

Other panellists were Nico Van Hoecke, President, Eastern Europe, Middle East, Africa (EEMEA), MSD; Igor Kagramanyan, First Deputy Chair, Committee on Social Policy, Federation Council of the Federal Assembly of the Russian Federation; Natalya Komarova, Governor of Khanty-Mansi Autonomous Area–Yugra; Oleg Salagay, Deputy Minister of Health of the Russian Federation; Victoria Badtieva, Head of Branch No. 1, Moscow Centre for Research and Practice in Medical Rehabilitation, Restorative and Sports Medicine, City of Moscow Department of Health; Anton Buzdalin, General Director, eApteka; Nonna Materkova, Founder of the Research Centres "Creative Practices" and "Calvert 22", Russian representative to the International Advisory Council of the Creative Industries Federation; Alexander Rasumov, President, National Spa Association; Member of the Russian Academy of Sciences; Aleksey Struchkov, First Deputy Prime Minister of the Republic of Sakha (Yakutia)

Contact us

Anna Smischenko-Mironova

PR Manager

Tel: +7 (495) 967-6172

Follow us